Posts Tagged frogloop

Social Media Impact & Rules

Dr. Rosenblatt’s Frogloop series on the Impact and Rules of social media gives a great idea of how to wrap your head around social media endeavors.  As you know, I already covered these posts in this blog post.

For this post, I’ve revisited both the blog posts and my original blog post to see what my thoughts are:

The impact post focuses mainly on Twitter.  I LOVE using backtype.com so I was glad to see that there— I am always surprised at how many people have never heard of it. I am obviously familiar with hashtags, but this got me thinking about it— I feel like people are much more likely to use event-specific hashtags than general ones— simply because they forget.  For example, I tweeted #OgilvyExchg during a 2 hour long panel discussion probably like 10 times, but I don’t use #DC when I tweet about DC on a daily basis.

Per the post’s suggestion, I decided to try out My Tweeple.  I loved that it gave a very straightforward look at the influencers in my audience—sometimes visual depictions are confusing, especially for those not as familiar with social media.

I also learned alot from the Rules of Engagement post.  For example, I had no idea that alternative, niche #FollowFridays, like #ecomonday’s existed.  I like Twitter’s day-specific focuses, like #MeatlessMonday and definitely think that organizations should take part in them as much as possible.

I agreed with much in the post— I’ve always wondered why organizations still use tinyurl.com when they could gather data from bit.ly or ow.ly links.

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Social Media Engagement and Impact

Prof. Rosenblatts series on Frogloop are a great summation of some essential social media concepts, tools, and best practices.  Check them out here: Measuring the Impact of Your Social Media Program, and Rules of Social Media Engagement.

Here are a few important concepts, defined in brief:

Influence: the measure of strength for your social media program.  Can be broken down into three concepts:

  1. Engagement: the interaction among people
  2. Reach: the size of your audience, how many people see your social advocacy messages
  3. Driving web traffic: this is a great metric, but most people will see your messages and not click on any links.  This is why it’s important to ensure the message is conveyed -entirely- in the post itself.

Tools: the best and worst part about Twitter is that it works best when used in conjunction with multiple other tools.  Some are obvious, like bit.ly to shorten and track links, but some are just as useful, but less visible.

  • Retweets: RetweetRank.com and SocialMention.com will give you an idea of your reach via Retweets.
  • Influence: Klout.com and Twitalyzer.com can give you a idea of your (and your competitors, partners, etc) level of influence compared to others.
  • Audience Size: TwitterCounter.com helps you analyze audience size and growth, MyTweeple.com lets you identify who among your followers are influencers.
  • Hashtags: Hashtags.org helps to get an idea of who is using hashtags, and how frequently.
  • Impressions: BackType.com tells you how many times a link appeared on someone else’s screen.

Utilize Twitter: Influence can only increase by using Twitter “correctly:” #FollowFriday participation, Retweets, hashtags, and Twitter lists should be used when appropriate.

So, with all of the great info from the Frogloop posts, I decided to research my own Twitter presence: @laurenlaughs.  My Klout score is 35, and the tool tells me that I am an explorer:

You actively engage in the social web, constantly trying out new ways to interact and network. You’re exploring the ecosystem and making it work for you. Your level of activity and engagement shows that you “get it”, we predict you’ll be moving up.

I laughed at my influential topics: David Baldacci (an author who I like, but I have probably Tweeted about like twice), Washington DC, (obviously), Fort Reno Park (I like the summer concert series there), and Facebook.  I’m a bit skeptical of the tool, as it said I was listed on 25 Twitter lists when the number is actually 37.

According to Twitalyzer, my Impact score is .6%, which places me in the 45th percentile.  I’m a Social Butterfly- someone who is active within their individual network.  They guessed that I was female, between 21 and 24, and lived in Washington, DC, all of which is correct.

Again, I laughed at the influential topics selected for me, especially since none of them overlapped with what Klout identified:

blogging clothing culture fashion geography of the united states marriage mass media Public Relations Industry wuphf.com

Overall, I think these tools are great for quick, topline analysis, but that nothing can beat actually familiarizing oneself with a user as a way to gauge influence.  I look forward to trying out more of these tools in the future.

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