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Yummy recipes!

Note: Yes, this is a random post, but I paid for this domain and I’m determined to use it!

Lately I’ve been busy– but not too busy to try out some delicious new recipes.  Three of them came out particularly well, so I thought I’d share my shoddy iPhone pictures and the recipes themselves!

Quinoa Stuffed Peppers

When I found this recipe on The Healthy Apron, I could not wait to try it!  I got almost all of the ingredients from Eastern Market, so it was extra delicious.  It took a long time– lots of chopping and a long time in the oven, but it was so worth it!  All of my roommates enjoyed it, and the leftover filling was pretty good by itself the next day.

Margherita Pizza

My roommate Justine and I used this super-easy Food.com recipe for margherita pizza one night last week after a game of tennis.  It was quick and we got to use basil from our backyard– two thumbs up overall.  I ended up cooking it for a bit longer after taking this picture since the dough wasn’t quite done.

Saffron Chicken, Boiled Lemon, and Green Bean Salad

My roommate Justine found this recipe and thought it sounded great since we had all but three ingredients (saffron, chicken, and green beans) on-hand.  We had NO idea that saffron is the “spice of kings” and that a small bottle would be nearly $20.  Oh well– we’re determined to do a lot of cooking with saffron now!  This Food Network recipe came out pretty yummy, but I’d say it was a little bit more effort than it was worth.

Chickpea and Spinach Tapas

My friend Heather hosted a very cute birthday celebration– each attendee was tasked with bringing a great food/drink combo, i.e., milkshakes and fries, beer and potato chips, etc.  I decided to bring along sangria and then set off to find a simple tapas recipe.  I found this recipe from Padma Lakshmi’s Easy Exotic cookbook and LOVED it.  I actually didn’t concoct it– after buying the ingredients in advance I got caught at a work event and my roommate LW threw it together for me– but it was quite simple according to her.  We served it with baguette, and it was delish!  I had the leftovers for lunch the next day and really enjoyed it.  Everyone at the party loved it too!

I forgot to snap a pic, but it looked just like this:

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Prezi on marketing to women in the ski industry

Did you check out my last post, sharing a SlideShare presentation on marketing to women in the ski industry?  It certainly was better than most of the examples in the Death by Powerpoint presentation, but I thought it could still be a bit more dynamic.

With that in mind, I’ve adapted the info for a Prezi presentation– it won’t embed, but check it out here:

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Interesting SlideShare: Marketing to women in the ski industry

I found this SlideShare today and thought it was great.  It’s based on a panel discussion about marketing to women in the ski industry featuring Donna Carpenter of Burton, Eileen Ogintz of Takingthekids.com, Lisa Densmore, a former U.S. ski team member and brand consultant to Head, and Katja Presnal, founder of skimbacolifestyle.com, moderated by Krista Parry, Director of Marketing & Communications at Park City Mountain Resorts.

Marketing to Women in the Ski Industry WordPress is having difficulty embedding the presentation, so click on the screenshot below to check it out:
View more presentations from skiparry

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President Obama’s Facebook Town Hall

Today, President Obama hosted his first-ever Facebook Town Hall.  Hosted on the White House Facebook page, Obama discussed the economy, recovery funds, and answered questions that people submitted directly to the Facebook wall as well as to Whitehouse.gov.

Over 25,000 people RSVPed for the event.  Today, the Facebook page goes directly to the Townhall tab.  Interestingly, the page has nearly one million fans.  I wonder how many would have RSVPed if the page had invited all of its fans?

Obama recently announced his 2012 election campaign, which is already using YouTube, targeted texts, and a Facebook app called “Are you in?”.

I was quite glad to hear that President Obama would continue to innovate and find ways to communicate with new audiences.  Even though many still think of Facebook as a site for young people, the numbers say that the average age of a Facebook user is age 38, and then the even-older demographic is the fastest growing group.

This is not the first time that Facebook and the White House have joined together to make a splash.   Last month, they promoted a PSA about the importance of fighting cyberbullying on exclusively Facebook in order to raise awareness of the White House Conference on Bullying Prevention.

Now that social media is so clearly essential to campaigning (especially versus Obama), I am quite interested to see how his competitors will use it.  I think that if they don’t integrate digital into each and every piece of their campaign, they will find it difficult to compete with a group who has it ingrained into its strategy.

If you’re especially interested in the topic, I would suggested this Wall Street Journal article: Facebook Seeking Friends in Beltway.

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Social Media Impact & Rules

Dr. Rosenblatt’s Frogloop series on the Impact and Rules of social media gives a great idea of how to wrap your head around social media endeavors.  As you know, I already covered these posts in this blog post.

For this post, I’ve revisited both the blog posts and my original blog post to see what my thoughts are:

The impact post focuses mainly on Twitter.  I LOVE using backtype.com so I was glad to see that there— I am always surprised at how many people have never heard of it. I am obviously familiar with hashtags, but this got me thinking about it— I feel like people are much more likely to use event-specific hashtags than general ones— simply because they forget.  For example, I tweeted #OgilvyExchg during a 2 hour long panel discussion probably like 10 times, but I don’t use #DC when I tweet about DC on a daily basis.

Per the post’s suggestion, I decided to try out My Tweeple.  I loved that it gave a very straightforward look at the influencers in my audience—sometimes visual depictions are confusing, especially for those not as familiar with social media.

I also learned alot from the Rules of Engagement post.  For example, I had no idea that alternative, niche #FollowFridays, like #ecomonday’s existed.  I like Twitter’s day-specific focuses, like #MeatlessMonday and definitely think that organizations should take part in them as much as possible.

I agreed with much in the post— I’ve always wondered why organizations still use tinyurl.com when they could gather data from bit.ly or ow.ly links.

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Can the (digital) past be erased?

On April Fool’s Day, The New York Times published an article called “Erasing the Digital Past.”  I thought— is it possible?  Reading the stories like the one below, I cringed:

“And then there is the Philadelphia physiologist who became unwittingly linked to a consumer advocacy site, when it listed him as a graduate of a distance learning school that was shut down. “I felt totally victimized because there was nothing I could do,” said the physiologist, who spoke on the condition of anonymity because he did not want added attention. “My case load started to dry up.”

Luckily, I don’t have any digital skeletons in my closet, but I could definitely see how one misstep or unlucky accident could lead to embarrassing results.  It turns out, if I did, I could hire an online reputation manager to help fix that.  Sites like Reputation.com literally bury search engine results by “spotlighting flattering features and concealing negative ones.”

Much like celebrities, who the article cites as employing reputation companies, politicians could do the same.

While there are some “scandals” that are just plain funny (i.e., Scott Brown’s Cosmo photoshoot), other blasts from the pasts could certainly rear their ugly heads to hurt a candidates reputation.  And as the article points out, even though something is on the 7th page of Google doesn’t mean that someone won’t find it— especially an angry voter or competitor.

As more and more people literally grow up online, it will be very interesting to see how that shapes the future of politics.  Will one Facebook picture of underage drinking sink a candidacy?  Will one Tweet about hating potatoes mean that Idaho voters would never support a campaign?  Even if it’s years later?

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Obama + New Media = #WINNING

Colin Delany’s Learning From Obama: Lessons for Online Communicators in 2009 & Beyond is a great insider’s look at the success stories that came out of the Obama campaign.

The following tools are identified as key elements to the success of the online component of his campaign:

  • Website
  • Email
  • MyBarackObama.com
  • Multichannel Online Outreach (i.e., YouTube, Facebook, Google Ads)
  • Grassroots Outreach/Data Collection
  • Text Messaging/Cell Phones

Personally, I am most interested to see how to mobile component of campaigning will continue to evolve.  As more and more Americans get smart phones, whether they be personal or for work, a whole new realm of communication opens up.  People normally have their phones at all times, so if urgent access is necessary, that’s likely the best way to reach them.  The fact that the Obama campaign had a list of roughly 1 million cell phone users is mindblowing— and I believe that those who can reach smart phone users in a creative way will continue to see success (this goes not just for politicians, but for organizations and brands as well).

It’s important to remember what Delany states on pg 11, that “plenty of people not named Barack Obama and not boosted by a vibrant and extensive network of active supporters also won on November 4th.”  Despite the fact that going online and “viral” are now recognized as of the utmost importance, that online works when they complement a solid offline campaign.  Delany points out that, “Even for online “movements” at the presidential level, the overall results are mixed: Obama may have won, but Dean didn’t in 2004 — and neither did Ron Paul in 2008.”

I loved reading about the structure  of the team, which was “separate and equal, but also integrated.”  I definitely think this was part of what led to success- not just the individuals, but how they worked as a team and within a larger structure played into it.  Also, the emphasis on online/offline integration really spoke to me.  This morning, I attended an event where a hashtag was prominently posted throughout the room.  Because those who were tweeting were aware of the hashtag, they were able to connect online and expand the conversation.  If the hashtag had not been posted, the tweets would not be connected and not be quite as valuable.

At the end of the day, for politicians, real-life supporters mean more than Twitter pundits who aren’t even constituents.  But when those Twitter pundits have the reach to influence constituents— that’s when the magic happens.

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