Yummy recipes!

Note: Yes, this is a random post, but I paid for this domain and I’m determined to use it!

Lately I’ve been busy– but not too busy to try out some delicious new recipes.  Three of them came out particularly well, so I thought I’d share my shoddy iPhone pictures and the recipes themselves!

Quinoa Stuffed Peppers

When I found this recipe on The Healthy Apron, I could not wait to try it!  I got almost all of the ingredients from Eastern Market, so it was extra delicious.  It took a long time– lots of chopping and a long time in the oven, but it was so worth it!  All of my roommates enjoyed it, and the leftover filling was pretty good by itself the next day.

Margherita Pizza

My roommate Justine and I used this super-easy Food.com recipe for margherita pizza one night last week after a game of tennis.  It was quick and we got to use basil from our backyard– two thumbs up overall.  I ended up cooking it for a bit longer after taking this picture since the dough wasn’t quite done.

Saffron Chicken, Boiled Lemon, and Green Bean Salad

My roommate Justine found this recipe and thought it sounded great since we had all but three ingredients (saffron, chicken, and green beans) on-hand.  We had NO idea that saffron is the “spice of kings” and that a small bottle would be nearly $20.  Oh well– we’re determined to do a lot of cooking with saffron now!  This Food Network recipe came out pretty yummy, but I’d say it was a little bit more effort than it was worth.

Chickpea and Spinach Tapas

My friend Heather hosted a very cute birthday celebration– each attendee was tasked with bringing a great food/drink combo, i.e., milkshakes and fries, beer and potato chips, etc.  I decided to bring along sangria and then set off to find a simple tapas recipe.  I found this recipe from Padma Lakshmi’s Easy Exotic cookbook and LOVED it.  I actually didn’t concoct it– after buying the ingredients in advance I got caught at a work event and my roommate LW threw it together for me– but it was quite simple according to her.  We served it with baguette, and it was delish!  I had the leftovers for lunch the next day and really enjoyed it.  Everyone at the party loved it too!

I forgot to snap a pic, but it looked just like this:


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Social Media Plan for Mad River Glen

Below, please see the Prezi I developed based on my final project this semester.  I developed a 10 page social media plan for Mad River Glen, recommending four specific platforms to focus efforts on.

Enjoy (and let me know if you’d like to see the full plan)!

It won’t embed– so check it out here: Mad River Glen’s Social Media Plan on Prezi

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Prezi on marketing to women in the ski industry

Did you check out my last post, sharing a SlideShare presentation on marketing to women in the ski industry?  It certainly was better than most of the examples in the Death by Powerpoint presentation, but I thought it could still be a bit more dynamic.

With that in mind, I’ve adapted the info for a Prezi presentation– it won’t embed, but check it out here:

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Interesting SlideShare: Marketing to women in the ski industry

I found this SlideShare today and thought it was great.  It’s based on a panel discussion about marketing to women in the ski industry featuring Donna Carpenter of Burton, Eileen Ogintz of Takingthekids.com, Lisa Densmore, a former U.S. ski team member and brand consultant to Head, and Katja Presnal, founder of skimbacolifestyle.com, moderated by Krista Parry, Director of Marketing & Communications at Park City Mountain Resorts.

Marketing to Women in the Ski Industry WordPress is having difficulty embedding the presentation, so click on the screenshot below to check it out:
View more presentations from skiparry

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My thoughts on Millennial Makeover

In Millennial Makeover, Winograd and Hais depict a true idealogical realignment.  As with the five major realignments they outline, this one stems from a big moment in history— 9/11, but only in conjunction with the technological developments that both complicate and simplify life for our generation.

Being a millennial myself, I thought it was a great read.  I agree that our generation seems more group oriented and also more focused on social impact than previous generations— but then again, maybe everyone is at this young age, before they get jaded.  I found it interesting that Winograd and Hais specifically tied these attributes to the democratic party, and the 2008 election certainly demonstrated that as young people connected to the campaign via social media and voted in droves to elect President Obama.

Like many of our readings this semester, the book emphasizes the importance of utilizing emerging technologies like social media in order to reach millennials.  As the generation most likely to embrace technology, innovative thinking and strategy is critical in order to win us over.  As campaigning, fundraising, and lobbying strategies have already been changed drastically by the ways of the millennials— is realignment the next step?  The authors sure think so.

After this month’s recent Planned Parenthood nonsense, I look forward to the future, which the authors identify as a time when “the power of social issues to drive our political debate will wane” because the electorate will be much more socially tolerant and accepting as a whole.

Of course, the book came out before the 2008 election— and it predicted correctly that the Dems would win, with Obama as their pick.  As millennials continue to vote and mature as candidates and participants of the political arena, their reach will only expand (the book points out that we’ll make up a large share of the electorate by 2016), and if the consensus effect continues to play a role in decision making, its likely that many will be on the same political page.  As a fairly liberal democrat, I would be very interested to hear what someone of the opposite perspective would think of this book— I think I’ll pass it along to my brother to see how his interpretations differ!

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President Obama’s Facebook Town Hall

Today, President Obama hosted his first-ever Facebook Town Hall.  Hosted on the White House Facebook page, Obama discussed the economy, recovery funds, and answered questions that people submitted directly to the Facebook wall as well as to Whitehouse.gov.

Over 25,000 people RSVPed for the event.  Today, the Facebook page goes directly to the Townhall tab.  Interestingly, the page has nearly one million fans.  I wonder how many would have RSVPed if the page had invited all of its fans?

Obama recently announced his 2012 election campaign, which is already using YouTube, targeted texts, and a Facebook app called “Are you in?”.

I was quite glad to hear that President Obama would continue to innovate and find ways to communicate with new audiences.  Even though many still think of Facebook as a site for young people, the numbers say that the average age of a Facebook user is age 38, and then the even-older demographic is the fastest growing group.

This is not the first time that Facebook and the White House have joined together to make a splash.   Last month, they promoted a PSA about the importance of fighting cyberbullying on exclusively Facebook in order to raise awareness of the White House Conference on Bullying Prevention.

Now that social media is so clearly essential to campaigning (especially versus Obama), I am quite interested to see how his competitors will use it.  I think that if they don’t integrate digital into each and every piece of their campaign, they will find it difficult to compete with a group who has it ingrained into its strategy.

If you’re especially interested in the topic, I would suggested this Wall Street Journal article: Facebook Seeking Friends in Beltway.

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Social Media Impact & Rules

Dr. Rosenblatt’s Frogloop series on the Impact and Rules of social media gives a great idea of how to wrap your head around social media endeavors.  As you know, I already covered these posts in this blog post.

For this post, I’ve revisited both the blog posts and my original blog post to see what my thoughts are:

The impact post focuses mainly on Twitter.  I LOVE using backtype.com so I was glad to see that there— I am always surprised at how many people have never heard of it. I am obviously familiar with hashtags, but this got me thinking about it— I feel like people are much more likely to use event-specific hashtags than general ones— simply because they forget.  For example, I tweeted #OgilvyExchg during a 2 hour long panel discussion probably like 10 times, but I don’t use #DC when I tweet about DC on a daily basis.

Per the post’s suggestion, I decided to try out My Tweeple.  I loved that it gave a very straightforward look at the influencers in my audience—sometimes visual depictions are confusing, especially for those not as familiar with social media.

I also learned alot from the Rules of Engagement post.  For example, I had no idea that alternative, niche #FollowFridays, like #ecomonday’s existed.  I like Twitter’s day-specific focuses, like #MeatlessMonday and definitely think that organizations should take part in them as much as possible.

I agreed with much in the post— I’ve always wondered why organizations still use tinyurl.com when they could gather data from bit.ly or ow.ly links.

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